WE UNLEASH THE SUPERPOWER OF BRANDS THROUGH THE CREATOR ECONOMY
Supernova is a social first agency built for the creator economy. We are founded on the belief that shared cultural values can connect people and brands, to create real and lasting impact.
We help brands across a wide range of sectors, bringing brand and performance communications together in the social space to drive real impact.
WHY WORK WITH US?
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Unlocking a brand’s role in culture creates deeper relationships with consumers which in turn builds brand equity and sales. Our brand and social strategy teams will work hand-in-hand with you to develop a roadmap for cultural cut through.
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We create authentic and engaging content and experiences by bringing key community voices directly into our creative process – driving extended relevance, reach and measurable return for brands.
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Our expertise in measuring brand ROI has allowed us to truly unleash the power of the creator economy and understand its impact on transformative growth and commercial return.
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As an agency built around collaboration, we know the value, impact and importance of teamwork. Our processes and structure are designed to ensure clients and partners feel like we’re part of the same team.
CLIENT PARTNERS
”Atomic Supernova have been a breath of fresh air - ensuring they fully understood our culture, processes and customer before delivering a comprehensive social framework that has transformed the value of our local social output.”
Luke Forshaw,
Head of Brand, BackMarket
“Atomic Supernova have not only helped us significantly grow our social engagement year on year, but their long-term strategy has also helped guide our investment decisions and given us our ‘Social North Star’.”
David Metherell, Head of Commercial Development, Greater Anglia
OUR SERVICES
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We use real time audience insights through Affinio and GWI to uncover a brand’s cultural value, helping unpack how we can drive meaningful impact and relevance across all social channels.
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Using a blend of behavioural data and social listening we use tools such as CORQ and Captiv8 to identify the best creators to bring a brand’s cultural value to life.
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We have direct access to some of the best creators in the country - offering the ability to tap into social culture, community and trends. Whilst upholding Industry best practice as recognised by the IMTB.
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We believe the idea reigns supreme with channels in service of the idea - by considering the role for creators and audience relevance at every step of the social journey.
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We activate ideas across the full spectrum of the creator economy - helping measure and optimise culturally led conversations through our partnership with ThisThat.
LEADERSHIP TEAM
Tom Sneddon,
Managing Partner, Social
Tom oversees the social division of Atomic Supernova having held multiple Head of Social roles at agencies such as Ogilvy, VCCP and helping launch TikTok across EMEA.
Tom has over 15 years of social first experience, helping create some of the most talked-about ideas for brands including Google, Virgin Money, Strongbow, Krispy Kreme and 3 Mobile.
Candice Green,
Creative Director, Social
Candy is a hands-on creative director who thrives on the excitement of seeing great ideas come to life, leaving her mark on clients such as Disney, TAG Heuer, and UKTV.
But no matter the client, it’s always about creating connections, sparking conversations, and leaving a lasting impact.
Raf McDonnell,
Managing Partner, Talent
Having held senior sales and marketing roles at Walkers Crisps Coca-Cola and Amazon, he was Senior Vice President at EMI Music and represented many of the world’s leading music artists for commercial partnerships at CAA, the world’s leading talent agency.
He then founded Talent & Brands, (now part of the Atomic group) representing an enviable roster of leading creators and industry voices, and also brokering deals for major global brands such as L’Oreal, Samsung and Amazon with celebrity and creator talent.
