WHO?

Back Market is an online sales platform that aims to make refurbished technology mainstream - guaranteeing product quality by vetting vendors and undertaking continuous quality control checks.

WHAT?

Last year, we were tasked to deliver a 12 month UK creator program targeting the brand's key lifestyle and price savvy communities - to help drive brand awareness and consideration amongst 24-40 yos.

HOW?

Reviewing key words, channel behaviours and audience values, whilst it was clear that the brand ‘s mission was valued, there was a clear knowledge gap surrounding the quality and assurance of Back Market’s refurbished tech.

Therefore we built a strategy around a ‘real world testing program’ - using micro-creators to showcase products within the context of key cultural events: like trending leisure activities, music festivals and TV culture.

We also ensured all contracted talent met strict brand, performance and audience metrics - including diversity and inclusion, 90 day topic affinity, proven commercial impact and genuine community engagement.